The campaign, one of several initiated by digital token operators on TfL services this year, highlights how crypto outfits are seeking to tap into the growing enthusiasm for trading digital assets.
“Once TfL has that input they will consider what action might be necessary going forward,” they added.įloki Inu’s marketing blitz appeared across the UK capital’s transport system last month with adverts displaying the slogan “Missed Doge? Get Floki” splashed across Underground stations and trains, as well as on buses. The regulator’s decision comes as several members of the London Assembly, which oversees the city’s government, backed calls for either a ban on crypto advertising on public services or a review into how Transport for London scrutinises these marketing campaigns.Ī spokesperson for London mayor Sadiq Khan, who chairs the TfL, said the government body that runs the city’s Underground and bus network has requested input from both the ASA and the Financial Conduct Authority “for their views on the concerns being raised”. The Advertising Standards Authority said it has opened a formal inquiry into whether the promotions for Floki Inu, a digital coin inspired by Elon Musk’s dog, breached UK marketing standards. The UK advertising watchdog is investigating marketing by “meme coin” Floki Inu on London’s trains and buses as the city’s government faces rising pressure to set tighter boundaries for crypto promotions on public transport.
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